Important online issues,
found by AI first

Register key terms such as your company name, CEO name, brand, or service, and our AI will quickly detect any negative online issues you might otherwise miss.
Consult about monitoring
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Monitoring Service

Scattered online reactions,
all in one place.

No need to check multiple platforms manually every day. Whitemi detects key online reactions and promptly alerts you only to the issues that require your attention.

Corporate Crisis Management Personnel

PR, marketing, and legal teams aiming to quickly identify and respond to online issues that could impact corporate image and revenue.

Owner and Executive Reputation Management

Companies looking to identify potential issues early before rumors or misinformation regarding management spread.

Competitor and Market Analysis

Marketing teams looking to quickly assess market reactions to competitors and new products to inform their next strategy.

Customer feedback analysis

Teams looking to aggregate reviews, complaints, and improvement requests from various channels to inform CS and product strategy.

IPO & investment preparation

Companies preparing for an IPO or investment looking to proactively check their online reputation.

Personal reputation management

Artists, influencers, public figures, and others who need to consistently manage public trust.

Monitoring type

Brand reputation monitoring

Quickly identify online reactions and reputation issues directly linked to your brand.
Example keywords
Company name
Affiliate name
Product name
Brand name
Service name

Competitor monitoring

Analyze competitor and market reactions to inform your next strategy.
Example keywords
Competing Product Name
Competitor Name

Global Monitoring

We ensure no international issues go unnoticed by accounting for country-specific platforms and local languages.
Keyword Examples
Branch
Product
Procedure Name
Overseas Competitor Name
Trademark Name

Management Platform

Category
Examples of Major Platforms
Portal Sites
Naver, Google, Daum, Nate, Yahoo Japan, etc.
Online Communities
DC Inside, FM Korea, TheQoo, Instiz, etc.
Social Media
X (formerly Twitter), Instagram, Facebook, TikTok, Xiaohongshu, Douyin, Weibo, etc.
Review Platforms
Google Maps, KakaoMap, Naver, Jobplanet, Blind, Gangnam Unni, Babitalk, Tabelog, Yelp, etc.
Media Outlets
Naver News, Nate News, Zum News, etc.
Client-Requested Platforms
Inquire for availability on platforms not listed here
* Examples of international monitoring platforms
Our Difference

Only the important issues,
right when you need them

We don't just list countless mentions.
We filter for issues that could impact your brand and deliver them to you immediately.

Detected in under 1 minute on average

Keyword Segmentation

Real-time Notifications (Chat/Email)

AI Sentiment Analysis

Removal/Evidence Collection Service Integration

Dedicated Manager Assignment

Monitoring Channels

Brand Reputation Monitoring

Track reputation trends and identify issues requiring a response based on core keywords associated with your brand.
Management Keywords
  • Company Name
  • Representative Name
  • Brand Name
  • Service Name
  • Product Name
  • Subsidiary/Affiliate Name
Example Keywords
Company Name
Controversy
Representative Name
Controversy
Brand Name
Reviews
Service Name
Controversy
Product Name
Quality
Subsidiary/Affiliate Name
Controversy

Competitor Monitoring

Collect mentions comparing us to competitors to identify market reactions and key shifts.
Managed Keywords
  • Competitor Name
  • Competitor Product Name
  • Competitor Service Name
  • Comparison Keywords
  • Brand Trademark Name
Example Keywords
Competitor Name
Company Name
Competitor Product Name
Our Product Name
Competitor Service Name
Our Service Name
Our/Competitor Comparison Keywords
Our Trademark Name

Global Monitoring

Track reputation trends across global channels by setting up local language terms and abbreviations.
Management Keywords
  • Branch Name
  • Product Name
  • Service Name
  • Procedure Name
  • Competitor Name
  • Trademark Name
Example Keywords
Local Branch Name
Local Product Name
Local Service Name
Local Procedure Name
Local Competitor Name
Local Trademark Name
Expected Benefits

The faster you detect it,
the easier it is to respond

Detect early warning signs instead of managing issues after they grow.
You can start necessary responses with less time and cost.

Protect brand reputation

Identify customer reactions and complaints early

Secure the golden time for crisis response

Prevent issues from escalating

Reduce monitoring costs

Streamline data management

Data-driven decision making

Rapidly identify competitor and market trends

Process

1

Confirm management goals

2

Set core keywords

3

Select key channels

4

Start AI monitoring

5

Manager Review and Response Decision

6

Manager Review and Response Decision

7

Removal, Reporting, and Evidence Collection

8

Continuous Monitoring

Customer Success Stories

How companies have changed
since they started monitoring

Monitoring Service
2026-04-14

Monitoring｜Tabelog, the No. 1 review platform in Japan, a case of store operation improvement through review data

Monitoring Service
2026-04-07

Linked service｜If you want to monitor brand reputation and manage ‘post deletion’ all at once

Monitoring Service
2026-03-30

Monitoring in the Greater China region ｜ Xiaohongshu Negative reviews are difficult to prevent through marketing alone

Brand Operations Manager
Franchise
Being able to see reviews and community reactions from multiple locations at a glance has made our corporate-level response much faster.
PR Team Lead
Entertainment
We can quickly identify issues based on artist names and fandom keywords, which has significantly reduced the time our team spends on manual searches.
Marketing Team Lead
Hospital
We can quickly receive reviews related to hospital names and procedures, allowing us to check the situation before a customer even makes an inquiry.
Marketing Manager
Consumer Goods Brand
By monitoring both our competitors' and our own product reactions, we were able to identify what customers are responding to much faster.
Overseas Business Team Manager
Global Brand
Being able to track mentions related to our overseas branches and trademarks helped us ensure we didn't miss any issues arising on local channels.
FAQ

Frequently Asked Questions

Why is online monitoring important?

Online reputation issues can spread rapidly across various channels, including search results, community posts, reviews, and comments. If not detected early, negative sentiment can accumulate or lead to re-distribution, which is why a monitoring system that continuously tracks key keywords—such as brand names, company names, and executive names—is essential.

Which platforms, such as cafes, blogs, or Knowledge iN, can you monitor?

We can monitor a wide range of online channels, including Naver Cafes, blogs, Knowledge iN, news, communities, social media, and comment sections. Since the channels that need to be monitored vary depending on your industry and risk type, we first define your core keywords and primary platforms to build a customized monitoring scope.

Is it possible to monitor international sites?

Yes, we can. Our monitoring scope can include international channels relevant to your company, such as global review platforms, social media, and online communities. Since platform structures and access methods vary by country, we will review the feasibility based on the specific sites and keywords you need to monitor before proceeding.

Can I receive real-time alerts for negative posts?

Yes, when negative posts or trending issues are detected based on your key keywords and risk criteria, we can notify you via alerts and reports so your team can review them quickly. We focus not just on simple mentions, but also on keywords that are spreading repeatedly, high-risk posts, and content with the potential for re-distribution.

Can you track typos, similar keywords, and related search terms?

Yes, we can. Even if your brand or company name isn't explicitly mentioned, we can monitor using abbreviations, typos, nicknames, product names, service names, executive names, and related keywords. This allows us to capture indirect mentions and variations that are easy to miss with standard searches.

Can you provide follow-up services like post removal or other responses after monitoring?

Yes, we can. Posts identified through monitoring can be linked to services such as removal requests, reporting, evidence collection, and preparation of materials for legal review, depending on the content and risk level. We first review the nature of the post, platform policies, and the potential for defamation or misinformation, then work with you to determine the necessary scope of response. Actual actions are then carried out selectively based on your company's situation and judgment.

See when and where you're being mentioned, anytime, anywhere!

Our expert consultants will review your current online reputation and determine the monitoring scope your company needs.
Consult with us today to find the right management strategy for your business.
Consultation for Monitoring
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