A celebrity stock investment ad with a 99% win rate?
If you look at SNS recently,"Stock investment with a 99% win rate according to OOO"With the phraseInvestment advertisement featuring celebritiesYou will often see .
These advertisements attract users' attention by saying things like, "We will provide you with high-quality investment information for free," or "We have released a book containing investment know-how, so please purchase it."
When I use Instagram, I also feel uncomfortable because I see investment-inducing advertisements that are unrelated to my interests, and I wonder, "Are celebrities really running these advertisements?" I also wondered about this.
As a result of evaluating these investment-inducing advertisements in the media, the majority of them were illegal advertisements that impersonated celebrities by exploiting their fame, and the celebrities themselves angrily explained that they were "not the real people."
Especially not only in Korea but also in JapanThere is an urgent need to respond to the increasing number of damage caused by investment advertisements impersonating celebrities. 👇
Impersonation investment advertisement featuring famous celebrities
Targeted at seniors, investment advertisement featuring famous celebrities
No Korean would know thisFeaturing the faces of celebrities such as Song Hye-kyo and Jo In-seongThe so-called 'I will teach you how to invest'Advertisements sharing investment information are rampant on social media.
This advertisement features celebrities and encourages people to enter their chat room where they share investment information.
When you enter the chat room, you are asked to join a Naver band related to the investment, and when you join the band, a person who introduces himself as a 'secretary' actively encourages you to invest because "a celebrity will bring you investment assets" as seen in the advertisement.
However, if you fall into this temptation and hand over the investment money,A fraud is committed in which the gang disappears with this investment money.
As a result of a detailed investigation, it turned out that the person who called himself a secretary had stolen the face of a weather presenter from a broadcasting company, and the celebrities mentioned in connection with the investment were also victims of having their fame taken advantage of.
The problem is that the main victims are the elderly, who have difficulty distinguishing between synthetic images such as deepfakes.
One investment victim"Oh my god... I like Jo In-sung. 'Wow, even celebrities support Park Soon-hyuk.' I saw the drama I am in which Song Hye-kyo appeared. 'Yeon Jin-ah' is like this..."I went so far as to say.
As damage to the elderly rose rapidly, media companies asked experts to evaluate investment advertisements featuring famous actors.
It was discovered that the video was abusing deepfake technology with a modulation rate of 97%.
Impersonation advertisement warning also mentioned by the parties
Impersonation advertisement warning also mentioned by the parties
As impersonation advertisements using synthetic videos are rampant, celebrities who are featured in advertisements are also"The advertisement has nothing to do with me," he said, urging caution.
Comedian Song Eun-i posted a photo on her Instagram."I am letting you know in case there are people who read the content and feel harmed. There are many cases where books are advertised by combining photos of celebrities and celebs, so please be careful."I left a message saying:
In the photo uploaded along with the article, comedians Kim Sook and Song Eun-i were promoting a book about stock investment. In response to this, Song Eun-i, the person involved,"Those photos and advertisements are illegal, stolen without permission, and have nothing to do with us."He drew a line.
In addition, comedian Hong Jin-kyung also complained of damage from impersonation advertisements."I don't run any stock rooms. There are a lot of false advertisements, so don't be fooled and report them to avoid becoming a victim."I asked you to do so.
In addition, it has been found that many celebrities are also suffering damage to their reputations and images due to 'fake stock investment advertisements' promoted by celebrities such as comedian Jang Dong-min.
Meta sued by Japan for 'negligence in advertising review'?
Japan is also affected... A class action lawsuit against Meta?
Not only in KoreaIn Japan, there are also cases of people suffering financial damage after being deceived by investment advertisements impersonating celebrities.continues to occur. Accordingly, news broke that a class action lawsuit had been launched against Meta, which operates Instagram and Facebook.
According to the Yomiuri Shimbun on October 23,Fake investment advertisement that steals the image of famous Japanese businessman Yusaku MaezawaApproximately 30 victims believed and sent money after seeing theIt is said that a class action lawsuit has been filed against Meta for 'negligence in advertising review'.
They sent money after seeing an advertisement with an image of a famous businessman, but ended up being scammed, and the damage is said to be about 120 million won.
Therefore, the victims claimed that Meta did not put enough effort into advertising screening and only prioritized profits, and announced that they would fight this in court. This incident is expanding beyond simple personal damage into a serious social problem.
According to the Japanese National Police Agency, from January to August 2024The number of 'SNS-type investment fraud' cases reached 4,639, with the total damage amounting to approximately 580 billion won.It is said to amount to an enormous amount.
Compared to 2023, the number of incidents and the amount of damage have increased more than four and five times, respectively, showing that crimes abusing social media platforms are rapidly increasing.
Case of deletion of advertisement claiming to be a celebrity investment
Case of deletion of advertisement claiming to be a celebrity investment
These investment advertisements impersonating celebrities are causing direct damage not only to the general public but also to famous celebrities.
Recently, famous celebrity Mr. JFalse stock investment advertisement on Facebook using one's name and faceAs a result, it suffered serious damage to its image and reputation.
As the advertisement featuring Mr. J's face was spread indiscriminately on Facebook, many people saw it and misunderstood that Mr. J was actually carrying out an investment business, and some even believed the advertisement and invested, resulting in financial damage.
As a result, Mr. J received a flood of protest messages asking, "Why are you running a fraudulent business?" and his image and reputation were seriously damaged.
Accordingly, Mr. JI requested help through White Me's illegal content removal service.
White Me quickly requested the deletion of investment advertisements impersonating Mr. J on Facebook, and succeeded in blocking the impersonating accounts through consultation with Meta.
We also established a post-monitoring system to prevent additional impersonation advertisements and provided continuous management.
As a result, all illegal investment advertisements impersonating Mr. J were deleted, and Mr. J's damaged image and reputation were gradually restored.
How should we respond to impersonation advertisements?
How should we respond to advertisements impersonating celebrities?
If younger generation Internet users see this advertisement, they may immediately recognize, "What a fake account." However, if older people who have little or no access to the Internet or SNS see this advertisement and are tempted to hand over investment money, it is a very serious problem that can directly lead to fraud.
Since the investment is not just one or two pennies, but in the hundreds to hundreds of millions, it seems necessary to take alternative measures to reduce the damage as soon as possible, as well as strong measures within the social media platforms that allow the posting of these fake advertisements.
As a series of damaging situations continue to occur, SNS platform Meta is taking action to prevent celebrities from stealing their images.We decided to introduce facial recognition technology on a pilot basis.
In addition, with Japan's class action lawsuit as an opportunity, advertising review standards must be strengthened and monitoring of advertisements that steal images or statements from celebrities must be implemented more strictly.
If you come across an advertisement like this, you should first press the 'Report' button and think again.In particular, please keep in mind that "there are no strangers who want to borrow other people's money."
Inquiry to delete impersonation advertisement
If you want to remove false impersonation advertisements, contact White Me right now.Click hereThis leads to a 1:1 real-time consultation chat. 💬
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