Company P's corporate online reputation damage case
The importance of corporate online reputation management as seen through the case of Company P
A company's growth is not achieved simply through good performance and technological capabilities. especiallyFor companies that are about to attract investment or go public (IPO), online reputation becomes an even more important factor.
Today, we will look at why online reputation management is essential through the case of P, an IT solution company.
Systematic negative public opinion pouring in right before the investment announcement?
Systematic negative public opinion pouring in right before the investment announcement?
Company P planned to attract a large investment from an investment company last December. However, just before the announcement, an unexpected crisis occurred.
In major securities communities and stock discussion rooms"Company P's technological prowess was exaggerated", "Actual sales were inflated", "Company P is uncomplicated", "The stock price was manipulated"Unfounded rumors began to spread. In particular, it was discovered that certain accounts were encouraging negative public opinion by posting similar content repeatedly 24 hours a day.
As a result, Company P's stock price wasIt fell about 35% in just two weeks, and scheduled investment contracts were postponed indefinitely.It's over.
The ripple effect of false information can even shake up stock prices?
The ripple effect of false information threatens our company's stock price?
Company P realized the seriousness of the situation and urgently deployed the legal and IT teams, but faced realistic limitations. Internal staff alone was not enough to monitor and analyze the explosively increasing number of posts in real time.
In particular, there was a lack of specialized personnel dedicated to collecting and analyzing posts, and responses had to be done in parallel with existing work.It took a considerable amount of time to individually check and collect evidence from the hundreds of posts that poured in within a short period of time, delaying effective response.
As a resultCompany P also uses the White Me service.We were able to analyze and respond to malicious accounts and posts that lowered the company's stock price.
Factors contributing to the decline in stock prices analyzed by White MeThe malicious accounts and posts were as follows. 👇
- Multiple accounts are created with the same IP near the time of investment announcement
- Multiple accounts that have made negative posts show the same writing pattern (concentrated activity on a specific topic)
- Main activity times are concentrated on work hours, unlike general community activities.
- + Excessive number of posts per account within a short period of time
Based on this information, Company P requested an investigation from the financial authorities and was able to recover the damage as a result of taking legal action and digital image care with relevant evidence.
The solution to recover from stock price decline is
Online reputation management and recovery from stock price decline solutions are
nowAs online image is directly related to the trustworthiness of a company,Once negative information spreads, it spreads uncontrollably, so it is very important to prepare in advance and respond quickly.
White Me provides everything from online monitoring to response and legal action to keep the reputation of companies and individuals safe.We provide comprehensive solutions.
If so, damage caused by malicious postsHow White Me manages it effectivelyLet's find out together. 👇
Monitoring service introduction
Building an online monitoring system
Checking what stories are being shared online in real time is the first step to reputation management.
- 24/7 real-time monitoring operation for SNS, communities, blogs, news, etc.
- Automatically detects dangerous posts containing company names, brand names, names of stakeholders, etc.
- Provides real-time guidance on monitoring results and customized reports
White Me uses an AI-based monitoring system to quickly capture negative posts, malicious reviews, and false information.We are pursuing technical solutions.
Learn about monitoring services 👉
Shorten turnaround time with automatic bulk reporting
Rapid damage response and post-reputation management
When a problematic post that could cause a decline in stock prices is detected, the most important thing is how quickly you respond.
White beautySelf-developed patented AI programIf malicious posts or comments are found after the first monitoring,With the AI program's automatic mass reporting function, The deletion period is shortened by 47.6 days (1.58 months) compared to the average.there is.
In addition, we are providing a systematic solution with a crisis response manual for online fraudulent posts based on a database of approximately 250,000 post deletions.
Because a company's image online can change significantly with even small differences, quick and accurate responses are essential.
Find out about post deletion services 👉
Linkage with legal support and collection of complaint materials
Legal support linkage and complaint data collection service
Lastly, if you wish to take legal action against the person who spread or created malicious posts that caused a decline in stock prices and financial losses to the company.Legal response support through legal support serviceand, as part of thisComplaint data collection serviceWe are providing.
Damage to reputation due to the spread of false facts or defamation is no longer a problem to be taken lightly, so a clear and systematic response is needed. White Me takes this into account
- Collect information on the author of false posts and provide evidence for complaints
- When a request to delete a post is rejected, file a complaint with a government agency
We are providing.
Learn about legal support services👉
The value of your business comes from a trustworthy reputation
The value of a company is no longer evaluated solely through simple financial figures, and its reputation is not something that can be built overnight, so even a single crisis can take a huge toll.
In the digital age, online reputation is an important factor directly related to the trustworthiness of a company.and managing this effectively isThe way to protect corporate competitivenessno see.
If you are concerned about online reputation management, which determines the success or failure of your business, prepare a systematic response with an expert.Clicking here will lead to a 1:1 consultation chat. 💬
Learn about monitoring services 👉
Learn about deletion services 👉
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