Once trust is broken, it is the fate of the financial industry that is difficult to restore.
'Financial industry' where trust once lost, difficult to recover
Results of the National Customer Satisfaction Index (NCSI) survey announced by the Korea Productivity Center in 2024According to , the score between the top company in customer satisfaction in the banking sector and the bottom company was a whopping 15 points or more.
The customer attraction rate of top-tier banks is 23% higher on average than the bottom-tier banks.is true.
In this way, more than any other industry, 'trust' is the core of competitiveness in the financial industry.
Due to the nature of our business, which involves managing customers' valuable assets, a single negative incident or reputational damage can destroy brand assets built over decades.
In fact, entering 2025, uncertainty and declining trust in the financial sector are emerging as key issues across the industry.
This means that even if it is not a direct fault, risks can occur in all areas visible to customers, including the exclusive model related to the bank.
An era where 3 seconds of search determines customer choice
An era where 3 seconds of search determines customer conversion
Online corporate reputation and trustworthiness have been shown to have a decisive impact on customers' choice of financial institution.
In particular, due to the nature of the financial industry, which deals with customer assets,Awareness of reliability and safety of the entire companyThis is even more important.
According to actual research results,68% of millennials trust online information the mostOn the other hand, only 34% of people say they trust TV advertisements.
Customers who trust their online reputation have an average conversion rate of 18% higher, and 90% of consumers form their opinions after seeing less than 10 pieces of information online.
In other wordsThe reliability of financial institutions is assessed extremely quickly.It means. This can be said to mean, "Search results determine the trustworthiness of a company."
Customers who trust their online reputation have an average conversion rate of 18% higher, and 90% of consumers form their opinions after seeing less than 10 pieces of information online.
A regional bank's corporate reputation management success story
A local bank's corporate reputation management success story
Local bank A, located in Gyeonggi-do, faced serious reputational risks last year as 'false information related to loans' rapidly spread online.
In particular, a post related to "Suspicion of poor loan policy of local bank A" started in one community and quickly spread to various social media and search portals.New customer attraction rate plummeted by 40% compared to the previous monthA situation has occurred.
Accordingly, Bank A introduced White Me's real-time monitoring service to track negative posts online 24 hours a day.
At the same time, we were able to quickly delete posts containing false information using an AI-based automatic reporting system.
in result,Negative search results decreased by 85% within 3 months of service introductionAnd the customer attraction rate was able to return to normal levels.
Financial company survival strategy suggested by White Me
Protecting digital assets in the financial sector with White Me
Digital reputation management in the financial industry is no longer optionalEssential investments for business continuityIt has been done.
Financial companies that have built a positive brand image through systematic online reputation managementCustomer attraction rate 23% higher on average compared to competitorsIt is also recorded.
Therefore, WhiteMe fully understands the special reputation management requirements of financial institutions250,000 posts deleted experienceBased on this, we provide the following professional services.
No longer allow customer assets to leak due to reputational risks.
We hope you will secure a sustainable competitive advantage by building sound digital assets through White Me's proactive and systematic reputation management.
Take a free reputation assessment
If you want to become a trustworthy financial company,Click here.This leads to a real-time service inquiry chat window.
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