Illegal medical advertising crime targeting hospitals and clinics by impersonating SNS?
Illegal medical advertising crime targeting hospitals and clinics by impersonating SNS?
Recently, targeting hospitals and clinics‘Illegal medical advertising crime impersonating a hospital’is thriving. This method involves competitors or other companies creating accounts pretending to be ‘our lawmakers’ and running illegal medical advertisements.
To public health centers or related organizations that have seen illegal medical advertisementsCivil complaints prevent the clinic from operating normally, or Damaging the reputation of lawmakers, etc.Cases continue to occur.
Therefore, today we will look into damage cases from the new ‘illegal medical advertising crime impersonating a hospital’ and how to respond.Even issues that can be resolved through the White Me service.Let's check it out together. 👇
Competitor's illegal impersonation advertisement attack?
Competitor's illegal impersonation advertisement attack?
Not long ago, Hospital A, which made an inquiry to White Me,They said they had a hard time because of medical advertisements that were not executed.You have contacted us.
When I checked the full story of the incident, I found out that Hospital A had also suffered damage due to 'illegal impersonation medical advertisements on SNS', which have been prevalent recently.
A Keeping hospitals and clinics in checkAnother hospital's marketing company impersonates 'A Hospital and Clinic'Create a Facebook account,They intentionally ran illegal medical advertisements.
Because of this, we suddenly received a warning letter from the public health center and became aware of the incident.
Fortunately, Hospital A, which was damaged, was not punished right away, and received an initial warning from the public health center, so it was able to respond even if it was late.
According to the director, people aroundDue to this kind of damage, we often see lawmakers paying fines.You said that.
What is the method of this new illegal impersonation advertising crime?
What is the method of this new illegal impersonation advertising crime?
The core of the ‘illegal impersonation medical advertising crime’ targeting hospitals and clinics isViolation of medical laws and false information using fake accountsno see.
For example, a competitor creates a fake account that looks like a hospital.Advertisements containing exaggerated medical procedure effects or false informationwill be posted on social media platforms.
In that case, the hospital or clinic will appear as if it has carried out illegal advertising, which could lead to a situation where it may be investigated by a related agency or lose customer trust.
This kind of advertisementSerious blow to the hospital's reputationNot only does it give,It also has a negative impact on the judgment of medical consumers. This may result in a serious decline in sales.This is an area that requires a quick response.
Illegal medical advertisement pretending to be a hospital or clinic, what is the punishment?
A different method of keeping competitors in check than in the past?
In fact, we have heard many cases of damage caused by illegal viral advertising before.
The difference is that in the case of past malicious viral advertisements,There was no ‘impersonation’ or ‘intelligently running illegal advertisements pretending to be our company.’
All they did was disguise themselves as customers and leave bad reviews or spread rumors about competitors.
But now I don’t know much about Korean law or reality ☝️A method of cleverly creating impersonation accounts targeting overseas SNS platforms and executing illegal advertisements to cause secondary damage.Because of this
It is difficult to find a way to deal with it, and I think there are many people who are struggling to find similar cases.
If so, target your competitorsWhat punishment will be imposed in case of illegal impersonation account advertising?
Illegal medical advertising, how does it break the law?
⚖️Article 56 (Prohibition of medical advertising, etc.)
③ Medical corporations, medical institutions, or medical practitioners may not make medical advertisements with false or exaggerated content.
- Punishment: Imprisonment of up to 2 years, fine of up to 20 million won
⚖️Labeling and Advertising Act Article 3 (Prohibition of Unfair Labeling and Advertising)
If the advertising content deceives consumers or contains false information that has not been objectively proven, it is considered an act of unfair labeling and advertising.
⚖️Criminal Law Article 314 (Obstruction of Business)
① A person who interferes with another person's business by means of Article 313 (spreading false information or other fraudulent means) or by force shall be punished by imprisonment for not more than five years or by a fine not exceeding 15 million won.
- Punishment: Imprisonment for up to 3 years or a fine not exceeding 100 million won
⚖️Article 44-7 of the Information and Communications Network Act (Prohibition of illegal distribution of information)
Any act that defames others or distributes illegal information is considered a violation of the Information and Communications Network Act.
- Punishment: Imprisonment for up to 7 years or a fine not exceeding 50 million won
In this way, illegal impersonation viral advertisements violate various laws and can result in serious legal liability.
In order to prevent these problems in advance or minimize damage,It is important to respond quickly with expert help.
From now on, the ‘impersonation illegal medical advertisement crime’ targeting hospitals and clinics will be stopped.How to deal with it through the White Me serviceLet’s take a look at them one by one.
The only way to prevent illegal medical advertisements pretending to be hospitals or clinics is
What is the only way to prevent illegal medical advertisements pretending to be hospitals or clinics?
- 24-hour monitoring service using AI
White Me is designed to detect and respond to illegal impersonation advertising accounts that are currently prevalent.24-hour AI crawling programWe operate a monitoring service.
This program monitors posts, advertisements, accounts, etc. related to the input keyword.Are there any new impersonation accounts or posts that may violate the law?You can check it in real time.
Through this, we can detect potentially problematic posts in advance and build a response system accordingly.
2. There are cases of deletion of impersonation advertisements in similar cases.
If an illegal advertisement or account was actually created, White MeWe have the ability to quickly delete it.
Unlike existing general post deletion companies,Based on over 250,000 deleted dataWe provide professional solutions through a more systematic process.
In particular, we have been using AI and automated web programs to delete posts for several years.Even complex post deletion tasks, such as illegal impersonation advertisements from multiple customers, can now be deleted quickly and accurately.
3. Complaint data collection and legal support link service
These illegal advertisements are not simply accidental acts.It is often done strategically and systematically to tarnish the reputation of hospitals and clinics.
As we looked at the punishment sentences above, legal action has become a necessity rather than an option when suffering such damage.White Me provides a ‘complaint data collection service’ that specializes in collecting evidence needed to file a cybercrime complaint.
The complaint materials created by White Me have the legal effect of compromising cybercrime, and when necessary, we can sue the offending group regarding illegal impersonation advertisements through the linkage with our law firm partners.We help make legal action easier.
Response to impersonation advertisements, all-in-one service ‘White Me’
Monitoring, deletion, and legal response all in one White Me service
White Me goes beyond simply deleting posts and supports all processes necessary for hospital and clinic reputation management.This is a ‘comprehensive online reputation management service.’
Instead of having to use multiple services separately to solve problems related to illegal advertising, you can solve everything from detection to deletion and legal action in one stop with White Me.
If you need comprehensive and reliable online reputation management servicesContact White Me right now. 🙌
Service consultation inquiry
If you want to delete reputation damage caused by competitors' malicious viral advertisements and impersonation accounts, or if you want to delete impersonation advertisements on overseas SNS platforms.Click here!This leads to a 1:1 consultation chat inquiry.
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