Can one small accident lead to a ‘management crisis’?
One small accident can lead to a management crisis?
One of the most concerning risks in the current manufacturing industry is 🚨‘Damaged reputation of the entire company due to a single incident’no see.
When a fire breaks out in a factory, a quality problem arises, or an issue arises at a partner company, it quickly spreads through social media and online communities.
At this time, the incident is often interpreted as poor safety management, neglect of quality management, and management incompetence, damaging the credibility of the entire company.
In particular, as ESG (environmental, social, and governance) management has recently become a key indicator of corporate evaluation, companies that neglect safety management or partner management have become more likely to be labeled as “companies that do not fulfill their social responsibilities.”
Even if there is no direct fault, ⚠️A single incident can have a long-term impact on the image and business of the entire company.It means.
Online search results = first impression of the company
An era where online search results determine business decisions.
Online corporate reputation and trustworthiness have a decisive influence on purchasing managers’ selection of cooperative companies.
Therefore, due to the characteristics of the manufacturing industry, where long-term contracts and large orders are common, ‘market perception of the stability and reliability of all business partners has become a more important evaluation factor.’
📊 A noteworthy change is that the information collection patterns of corporate purchasing managers have recently changed significantly.
Korea Intelligence Information Society Promotion Agency’s 2024 Internet Use SurveyAccording to , the Internet usage rate in Korea reaches 94.5%, and online information search and decision-making are becoming common, especially in the business field.
This is💼 Even in B2B transactions, online reputation is increasingly having an impact on purchasing decisions.It means.
In other words, the results that appear when you search a company name on Naver become the first impression of the company.
What are the four characteristics of the manufacturing industry’s online reputation?
The current online reputation environment for the manufacturing industry is as follows:
- Immediacy: An environment where transaction managers can immediately check partner information through Naver search
- Spreadability: Negative information spreads quickly within 72 hours through online communities and industry networks.
- Persistence: Corporate reputation information exposed to search engines is preserved for a long period of time without active management.
- Decision power: Corporate image confirmed online has a direct impact on signing new contracts and existing business relationships.
Therefore, in the manufacturing industry, the moment keywords such as ‘factory fire’, ‘quality problem’, ‘safety accident’, and ‘environmental issue’ are exposed at the top of the search results, it turns into a serious business risk that causes existing customers to leave and new contracts to be blocked.
What is even more serious is the ‘intentional attack on reputation.’
⚔️ Competitors or organizations with conflicting interests systematically spread untrue or exaggerated information,Even companies that operate normally are exposed to structures and risks that can cause their reputation to deteriorate rapidly in a short period of time.
📌 Case of manufacturing company B’s online reputation recovery
Manufacturer B’s online reputation restoration case
This is the case of a parts manufacturer for automobile B located in Gyeonggi-do.
Last summer, a fire broke out at the company's second factory. Fortunately, there were no casualties, but part of the production line was damaged and production was temporarily halted.
The problem was the spread of false rumors online.
📢 “Company B has another accident”, “Poor safety management system”, “Can we trust this company’s products?” Posts with exaggerated titles, such as, spread rapidly through Naver Cafe and SNS.
Therefore, requests from major automakers to “reexamine the safety management system” have increased by more than 50% compared to usual.
Accordingly, Company B's White Me🔍 Introduce regular reputation management services to track company names and fire-related keywords 24 hours a dayI did it.
At the same time, for posts that were exaggerated and contrary to the facts, we quickly took action to explain and delete them based on the exact cause of the fire and improved safety management measures.
As a result, “fire,” “safety accident,” and “poor management” occurred within three months of service introduction.Negative keyword search results decreased by 85%, and requests for safety management re-inspection from automakers also returned to normal levels.It is done.
In particular, through White Me’s ‘regular crisis response system’📉‘By systematically monitoring and deleting negative posts, we were able to preemptively prevent risks and create an environment in which Company B could focus on normal management again.’
📌 Online reputation determines the trust of a company.
Online reputation determines trust in the entire company
Recently, in a situation where various risks are occurring simultaneously in the manufacturing industry, systematic reputation management in the manufacturing industry has become an essential investment for business continuity and sustainable management, not an option.
Systematically manage your online reputation📈 Manufacturers that have built a stable corporate image are recording significantly higher contract completion rates than their competitors.Let's do it.
WhiteMe accurately understands the reputation management requirements of the manufacturing industry and provides a ‘professional reputation management solution’ based on its experience in deleting 250,000 posts.
Don’t allow your company’s valuable reputation to be damaged by unexpected accidents or issues any longer.
Through White Me’s proactive and systematic reputation management service,🚀 ‘Sustainable manufacturing competitiveness’I hope you secure it.
👉 Take a free reputation assessment
If you want to become a trustworthy manufacturing partner,Click here.A professional counselor will respond in real time. 💬
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