Malicious reviews of Yanolja and Yeogi Eottae have a fatal impact on sales of lodging companies.
Malicious reviews on OTA platforms are threatening our businesses
Since the COVID-19 pandemic, domestic travel demand has increased rapidly.The influence of OTA (Online Travel Agency) platformshas grown beyond imagination.
⚠️ On major OTA platforms such as Yanolja, Yeogi Howae, Agoda, and Booking.comOne malicious review can have a fatal impact on not only the reservation rate but also sales of a lodging company.Cases of giving occur frequently.
In fact, in the case of the hotel industry, due to the spread of negative public opinion,A case where sales decreased by 69% in just 3 monthsYou can also find it often.
Therefore, in the travel industry, more than any other field, seasonality and reliability have a direct impact on sales, so the destructive power of malicious reviews is bound to be even more fatal.
The impact of false malicious reviews and star rating terror on business slowdown
1. Immediate cancellation of reservations and sharp decline in sales
When a malicious review is postedReservation inquiries plummet within 24 hours.In most cases, it does.
In particular, if a malicious review is posted at a critical time before the peak season, it will cause an irreversible blow to the overall sales for that season.
In other words,A situation where just one malicious review can destroy the credibility of a business that has been built up over several years.This is what is happening.
2. Long-term damage due to damage to brand trust
Short-term cancellation of reservations and rapid decline in sales are important issues, but a more serious problem is the 'exposure of related search terms on search portals'.
Once a malicious review has spread, it is accompanied by the name of the accommodation company 🏷️It causes continuous damage with negative keywords such as ‘unfriendly’, ‘dirty’, and ‘fraud’.It works.
This kind of situation goes beyond simply deleting one review and creates a difficult situation in which you need to restore the image of the entire brand.
🏖️ Actual review of a Busan pension owner's case of solving a terrorist attack (rating recovered from 2.1 to 3.9 points)
Case study on overcoming false and malicious reviews at L Pension in Busan
17 malicious reviews written by fake accounts? Terrorism?
The CEO of Company L, who runs a dog-friendly pension near Haeundae, Busan, had no choice but to face a major crisis ahead of the peak season in the summer of 2024. The last guest to use the room was around June.
“Although it is a pet-friendly pension, we do not provide a single snack as a service.”
“My dog wasn’t even liked.”
One or two false and exaggerated reviews appeared one by one, and in July, ahead of the peak season, 📢There are 17 malicious reviewsThis is because something happened.
Aside from who wrote the review, the rating plummeted from 4.3 to 2.1 due to the malicious review 📉Reservations for the summer peak season also decreased by 80% compared to 2023.I did it.
The CEO of Company L, who is preparing for the upcoming peak season in July and August, said that the situation was like a lightning strike, and that the pension he had been building seemed to collapse overnight.
Limitations of the lodging industry’s own response to malicious reviews
The CEO of Company L was embarrassed and requested reports from major lodging reservation platforms such as Yanolja and Yeogi Eottae where reviews were posted, and even inquired with the National Security Commission and the Cyber Investigation Bureau.
But ⏳Platforms’ strict removal criteria and government agencies’ long processing timesBecause of this, it was not easy to find an immediate solution.
In particular, overseas platforms such as Agoda and Booking.com required more complicated procedures, so they had no choice but to helplessly watch the loss of sales during the peak season.
Eliminate malicious reviews of accommodations with the White Me service!
White Me, who learned the history so far, wants to solve Company L's problems ⚡‘Swiftness’ is importantI decided that it was.
In fact, in accordance with government policy, procedures such as reporting defamation reviews of accommodations existed, but with the peak season just around the corner, 'time' was the most important.
First, malicious reviews were continuously posted around the same time.By tracking the IDs' IPs, we found out that the reviews were 'the work of competitors in the same region'., Based on these facts, we were able to proceed with review deletion and additional monitoring based on legal grounds.
In the end, Company L before the peak season ends ⭐Increased review rating from 2.1 to 3.9We were able to normalize sales by being able to receive reservations again even during the peak season.
🏖️ Malicious hotel and pension reviews, legal basis for deletion and how to report
Can lodging companies be legally protected from malicious reviews?
Malicious reviews are usually deleted ⚖️Article 44-2 of the Information and Communications Network Act (Request for deletion of information, etc.) and Article 314 of the Criminal Act (Crime of Obstruction of Business)It is done on the basis of.
In particular, reviews based on false facts can constitute defamation (Article 307 of the Criminal Act), which serves as a strong basis for deletion.
Damage caused by false reviews in accommodation companies and travel review platforms is increasing.At the government level, the Korea Communications Commission and others operate official response channels to support responses to malicious reviews in a legal and trustworthy manner.
- Online Damage 365 Center: General consultation on online rights violations
- Korea Communications Standards Commission (1377): Defamation-related consultation and dispute resolution
- Cyber Investigation Bureau (182): Cyber crime reporting/reception
- Temporary measures under the Information and Communications Network Act: Request directly to the platform
Government support system VS private professional service
However, in the case of government-supported systems, each platform has different deletion standards and review periods, andSpeed of response in emergency situations such as peak seasonIn many cases, supplementation with private professional services is needed.
While government policies focus on mid- to long-term system improvement and fundamental solutions, professional services such as White MeSpecialized in ‘Securing Immediate Business Continuity’It is done.
Therefore, the two can be seen as having a complementary relationship with each other.
[Variable] Difficulty responding to overseas travel platforms
In the case of overseas OTA platforms such as Agoda and Booking.com, 🌍Limited application of domestic lawThis requires a more rigorous approach.
Accordingly, White Me is meticulously overcoming these limitations by developing a ‘deletation process exclusively for overseas platforms’ based on its experience in deleting more than 250,000 reviews.
🏖️ Domestic and international accommodation platform review deletion service, White Me
From capturing malicious reviews to deleting and after-care, White Maze
There are various ways to remove a review from a lodging platform. But in real business situations ⏰‘Time’ is more important than anything elseLet's do it.
White Me is doing its best to securely protect your valuable business continuity by providing the fastest and most effective response possible within the framework of legal grounds.
White Me’s Malicious Review Management Service
1. AI-based malicious review detection system
White me is ☝️Comprehensive analysis of author patterns, IP information, etc. using self-developed AI algorithmsdo. This accurately identifies malicious reviews and even meticulously detects subtle malicious reviews that are usually easy to miss.
2. Delete customized reviews by platform
We understand each OTA platform's unique policies and review criteria to process an optimized deletion request. ✌️ for domestic platforms such as Yanolja and Yeogi Eottae as well as overseas platforms such as Agoda and Booking.com.Know-how for successful deletion of over 250,000 itemsIt has .
3. Legal support solution
If additional legal action is necessary, 🤟We provide professional legal support and complaint data collection services through our partner law firms.We promise to provide reliable support even through legal battles.
In the highly competitive environment of the travel industry, organized malicious review attacks can be a constant threat.
Therefore, in order to protect your valuable business and brand value, before you go through a hard time searching for keywords such as ‘How to delete a review of Yeogi Eottae’ or ‘Delete a malicious review of Yanolja’,The wisest choice is to establish a strong partnership with a professional company in advance.It is.
Just like in the case of Company L, you can now leave it to White Me to protect your valuable brand value from unpredictable malicious review attacks.
White Me will always do our best to ensure your valuable reputation and the successful growth of your business.
Accommodation review reputation management inquiry
Delete malicious reviews, start now1:1 real-time consultation chatOr call us at 1533-2081! We will be happy to answer your questions.🙇♀️
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